Mine’s better

Better in what way?

Better performing?

Better priced?

Better convince?

Better quality?

Better ease of use?

We all have our own criteria to judge whether a product or service is 'good'.

What may be better for me, might not be better for you. And that’s okay.

This is the reason we have so many options. Apple vs Android, Mercedes vs Audi, Console vs PC gaming - the list goes on.

If one brand is ’the best’, we wouldn’t need all of the other 100 brands that compete in the same market. They each give us a slightly different value proposition to different people looking for different things.

So the next time you make something, ask not “how can I make it better?”, ask “who is it for?”, then create your product for those people specifically.